The Butterbeer Experience is an immersive experience inside the Harry Potter New York Store, the world's largest Harry Potter shop. Dive into an interactive journey discovering the secret recipe of the famous Butterbeer through magical themed rooms. At the end, you taste an exclusive Butterbeer (included in the ticket). The 3-story Harry Potter store is a paradise for fans with thousands of exclusive items.

Highlights

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Immersive journey through the Harry Potter universe

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Exclusive Butterbeer tasting included

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World's largest Harry Potter store (3 floors)

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Interactive experience with magical themed rooms

Why visit Butterbeer Experience at Harry Potter New York ?

Butterbeer Experience at Harry Potter New York is one of New York's most visited museums, and for good reason: its collections offer a fascinating journey through art, history or science. New York has some of the world's finest museums, and this one deserves a spot in your itinerary. Allow enough time to enjoy it fully without rushing.

Practical info

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Address

935 Broadway, New York, NY 10010

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Subway

N/R/W/6 (23 St)

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Estimated duration

About 45 min

Prices 2026

Adult

$22

Child

$20

⚠️ Go City lists $26.82 (+$5 vs real price). We use real prices.

💡 Our tips

Short duration (30-45 min): ideal between visits. Butterbeer is included in the ticket. The Harry Potter store is free to enter (no ticket needed). Fans can spend hours there. Book ahead, very popular.

🕐 Best time to visit

Weekday mornings to avoid crowds (very popular on weekends). The store is open even without a ticket — visit before or after the experience.

📌 Good to know

Book a time slot. The experience includes 1 Butterbeer. The store is free and open to all. Located in the Flatiron District near Madison Square Park. Ideal for families and Harry Potter fans of all ages.